Find your niche, choose a marketing strategy, app representation in the store, pre-release promotion, rules of app stores, creation of banners, beautiful design and trailers.
Social media, blogs, email and push-notifications, internal analytics, A/B-testing.
The viral cycle, discounts and sales, conferences and exhibitions, reviews, promotion, marketing channels and alternative app stores.
The costs of promotion, business model, in-app purchases, offline purchases, freemium and free-to-play, selling triggers, advertising revenue, “proposal boards”.
Agencies, CPI and CPC aggregators and advertising exchanges, retargeting and remarketing, mobile RTB, advertising in social networks, incentive traffic, fraud in advertising.
Global market entrance nuances, localization, accounting cultural features.
“Finally I was able to obtain a new and clear look on mobile industry. Will be definitely using this book as a reference to app marketing and monetization”Michael, programmer
“At first I didn’t know what to expect. But after the very first chapter I already knew I wanted (and needed) to finish reading this book as soon as I can”Paulo, iOS developer
“I had a nice and relaxing read. Lots of details, this book makes me want to go and create my first mobile app”Julian, journalist
“You know, I was honestly amazed by how much information these genius guys were able to squeeze into the “unicorn” guide”Matt, marketer